Good. Just
like
the rest.

A gallery picks the work, frames it and labels it. Nobody prices a painting by the square metre. That is what we want for every brand we make.

The work we make for clients ends up side by side: coffee next to software, cosmetics next to clothing. So the house stays quiet and leaves the colour to the work. The light grey of the empty frames is Idem: products that look like their neighbours.

The website and the documents on this page are real. The photographs are concept images.

Three frames, each 3 by 4, one unit apart. The last is filled, because we read left to right and the result comes at the end. Next to every work goes its number; this one is N°000.

Every page on the site is drawn on the same camera grid: a line down each edge and a cross where a section meets it. We look at a product the same way: eight cells of the same, one worth framing.

Archivo for words, IBM Plex Mono only for numbers. Ink and Paper for us, Idem for the copies. The client’s work brings its own colour.

A sealed showcase protects the work. Controlled light keeps it visible through the glass. The interface follows the same rule: controls stay clear of the work.

Concept studies for choosing, protecting and handing over the work: a viewing mask, an archive case, a windowed invitation and an entrance sign.

Eight templates a founder actually receives, from the first reply to the handover. A letter, a decision sheet, a proposal and an inventory each have their own structure. The photograph is a print study; the working HTML files are below.