The Original.
We help brands stop being compared on price.
The next number.
- Next number
- N°001
- Places a month
- 1
- Status · November 2026
- Available
- Weeks 1 to 3Idea and face
- Weeks 3 to 5Code
- Weeks 5 to 7Rhythm
- Week 11 to 20Drop
- Two weeks after the DropHandover
What happens in each phase
- Idea and face
- A Brand Book, and you ready for camera.
- Code
- The look, the voice and the signed pieces.
- Rhythm
- A year of Drops, and the offer tested at its real price.
- Drop
- The release, counted down and sold with no discounts.
- Handover
- The numbers, the playbook and two training sessions.
Three sizes.
Prices for Clients N°001 to 003.
$19,000
Signature
Your existing mark
3 signed pieces
$29,500
Series
A new identity
10 signed pieces
$39,500
Complete
New identity + illustration
12 signed pieces
What’s included
In every size
The Brand Book, getting you ready for camera, three clips with you in them, a calendar of Drops for the year, the access list, the day of the Drop, the ledger, the playbook and two training sessions. Led by Theo and the project’s producer.
- Signature
- The full Original, rebuilt around the mark you already have.
- Series
- A new identity from the ground up, the mark included.
- Complete
- The new identity, and a mascot or a drawn metaphor that becomes your illustrations.
| Signature | Series | Complete | |
|---|---|---|---|
| Visual system | Built around your current mark | New from the ground up, mark included | The same, plus a mascot or a drawn metaphor |
| Signed pieces | 3: the package or label, the insert, the email after the purchase | A touchpoint plan with 10 units of work | 10 units of work, plus packaging for two more products |
| Clips with the founder | 3. You shoot, we edit | 3. You shoot, we edit | 3, and a day of shooting with Theo |
| Drop content | 8 launch materials | Launch set + production for a main format | Launch set + expanded production for a main format |
| Access list and Drop page | On our template | Your own page | Your own page |
Your part.
40–60 hours, mostly in the first 7 weeks
Who does what
We do
- The audit and the Idem Score
- The brand idea, and getting you ready for camera
- The design, the edits, the Drop content
- The access list and the Drop page
- The day of the Drop, live
- The ledger, the playbook, the training
You do
- The product
- The print run, from our files
- The price
- 40–60 hours, mostly in the first 7 weeks
- Decisions, on time
Is this you?
We take
- People buy your product twice.
- A copy sells cheaper, and customers see the price, not the difference.
- You’re ready to invest $19,000 or more in your brand.
- You decide things yourself and can give this 40–60 hours.
- You’ll go on camera. We make it bearable.
We don’t
- Someone else has to approve the creative.
- You want it like the market leader. They already have one of those.
Living on discounts is fine. That’s the part we fix. The first ten numbers go to physical products.
How we start.
- Idem Test
- Video audit
- Preliminary Proposal
- Proposal Call
- The check
- Final Proposal
Before we start
- Idem Test
- Tell us about your product.
- Video audit
- Theo’s 7–10 minute video audit and Idem Score. Free.
- Preliminary Proposal
- Scope, launch plan and timing.
- Proposal Call
- A required call with Theo to agree the project.
- The check
- Our producer makes sure it can be built. About five working days.
- Final Proposal
- Agreed scope, price and launch date.
Declines arrive by email within 72 hours, with a reason and one useful idea.
Terms.
- Price and payment
- Price fixed in your final Proposal. Paid in full before we start.
- Sales
- Not promised. We guarantee the work, the scope and the dates.
All terms: payment, delays and leaving
- Price and payment
- The price is fixed in your final Proposal and paid in full before work starts.
- If we are late
- We return 5% of the price for every week that is our fault, up to 25%.
- Pause
- One per project, up to four weeks, when you ask. No charge.
- Leaving
- Any time. What you have accepted is yours. The rest comes back, minus the costs we can’t undo.
- Your revenue
- Yours. We take no share of sales and no equity.
- Not included
- Paid ads. Making the run, or building the product. Advice without the work.