# Nonidem — Gallery edition, 28 October 2026 This is Nonidem’s own identity, project N°000. The source of the direction is the Company Blueprint, Identity tab, Gallery and Case sections, and the founder’s subsequent corrections. ## Current materials — 2 November 2026 The founder selected the entrance as the case cover. studio-front-hero.png is a new image_gen edit of studio-front.png, with more detailed architectural surfaces and reflections. It is the case lead, work preview and social preview; the lower duplicate is removed. The founder’s later instruction to update all pages extends this choice to Home. Home, Studio and /work now use one shared project catalogue: one Nonidem case with one entrance cover. The earlier viewing-kit/vector pair is no longer a project preview; those identity details remain within the case. The catalogue introduces no new client claims. Pricing examples link to the corresponding current case chapters. The original generator output is preserved at 1672×941. A 3840×2160 output was requested but not returned, so this is not a 4K source. The premises remain an imagined Concept. Full record: docs/design/2026-11-02-case-cover-generation.json. site-current.png, home-mobile.png, studio-mobile.png and original-mobile.png were recaptured from the local production build on 2 November 2026 after the shared frame, project catalogue and Glass navigation correction. Desktop capture is 1440×1080 in Paper; phone captures are 390×1000 at 2× in Ink. The Home share image is native HTML/SVG with the unchanged entrance photo; it is not part of the artwork archive. The founder selected two finished advertising concepts for the case: ad-inside-crate.png first, then ad-before-opening.png. The shop-window and retail-carton alternatives are excluded. The selected PNGs are unchanged renders of the editable HTML/SVG masters with original generated fictional photographs; both are now included in this archive. These are Nonidem Studio advertising concepts, not actual clients or a launched campaign. All four editable masters remain in output/campaign/nonidem-studio-2026-11-02/. This selection supersedes the earlier review-only placement for these two artworks; no deployment is implied. ## Previous correction — human campaigns and authored documents The founder rejected the abstract native selection animation and descending-format poster photograph as lacking meaning, and requested advertising stills with people plus properly designed documents. That animation is removed, not presented as accepted work. The older formats.png is preserved as history but excluded from this page and current manifest/archive. Empty sketch slots are hidden in development as well as production; only real founder sketches can populate them. Four new original image_gen PNGs form the imagined **The wrong measure** campaign: campaign-wrong-measure.png (painting measured by the metre), campaign-no-barcode.png (cashier looking for a barcode under a handmade chair), campaign-wrong-metre.png (fresh portrait museum composition) and campaign-wrong-weight.png (ceramic pitcher on produce scales). These are fictional adult cast, settings and products, not founder portraits, actual clients, a launched campaign or a documented film. The campaign comes from the case's premise that an original painting is not priced by square metre; the Identity tab's photography guidance and founder-supplied human Apple advertising stills inform light, expression and scene construction. The short “Not by…” campaign lines are creative concept copy, not a replacement company motto. Eight actual HTML working templates were redesigned in native type, tables and responsive/print CSS. Their text and bracketed fields remain unchanged. documents-editorial.png is a generated physical print study referencing the actual idea, proposal and handover A4 renders; it is an interpretation of their layout, not a pixel-exact composite, a photograph of manufactured stationery or a client transaction. The founder's WIDAKK invoice reference informed the level of authorship, not its historical ornament, palette or letterforms. All five outputs are original PNGs copied unchanged. Exact prompts, input roles and original output paths: docs/design/2026-11-01-campaign-documents-generation.json. The working templates themselves open from system/index.html and are included as real editable files. The corresponding imagery is Concept. ## Previous correction — protection, selection, useful objects Later on 1 November the founder rejected the separate glass sheet, the glass-button still and the old poster/tote/contact-card/banner scenes. This correction supersedes the corresponding descriptions below. glass-showcase.png was generated against the founder's Louvre photograph and primary research. The imagined painting sits within a sealed glass-fronted conservation showcase recessed into a display wall, with controlled light and restrained reflections. The construction reference is the Mona Lisa's protected display, not a claim that this image depicts the Louvre or certified conservation equipment. A new filename prevents the previous glass.png from being served through an existing responsive-preview cache; glass.png also holds the new original, while the page and archive use glass-showcase.png. Sources: https://www.louvre.fr/en/explore/the-palace/from-the-mona-lisa-to-the-wedding-feast-at-cana and the historical lighting installation https://www.global.toshiba/ww/news/corporate/2013/06/pr0501.html. viewing-kit.png, archive-case.png, invitation.png and entrance-sign.png are new image_gen Concept studies of useful gallery/studio objects: choosing, protecting, revealing and finding the work. They replace the generic poster, tote, contact-card photograph and hanging banner on the page and in this edition's archive. Previous source PNGs remain preserved; retired items are no longer in the current manifest. These concepts introduce no equipment, manufactured-product, address or commercial-scope claims. This revision introduced a native selection sequence using the existing original vector colour study. The founder subsequently rejected it; it is no longer on the case page. Global Cube controls are unchanged. New generation prompts, original paths and sources: docs/design/2026-11-01-case-rework-generation.json. Implementation and decisions: docs/design/2026-11-01-case-rework-plan.md. Outputs are copied unchanged from built-in image_gen. No source raster editing or new image API/CLI was used. ## Previous addition — 1 November 2026, seven case images The founder asked for internet research followed by artistic image generation for the case slots. Direction: **The gallery before opening**. Research and scene decisions: docs/design/2026-11-01-case-art-direction.md. Exact prompts, reference paths and generation records: docs/design/2026-11-01-case-image-generation.json. - lightboard.png: geometric white-marker study on edge-lit glass; proposed equipment, not Theo's handwriting or footage. - glass.png: detached protective glass in front of original cobalt-and-amber abstract artwork; not a client project. - motion.png: three glass panes caught mid-turn; a concept still illustrating the existing native interaction, not a film frame. - phones.png: generated phone mockup based on home-mobile.png, studio-mobile.png and original-mobile.png, followed by one image_gen correction. Screen layouts are generated interpretations, not pixel-identical screenshot composites. The founder explicitly chose to retain this variant instead of exact programmatic screen compositing. Source screenshots are unchanged. - brand-book.png: tracing-paper construction overlay and a gatefold collection grid; white binding thread, not a produced book. - formats.png: five print sizes aligned along a bottom baseline, with the artwork motif from glass.png. - studio-front.png: imagined studio window, not an existing Nonidem office or address. All seven were **Concept**, generated with the built-in image_gen tool. Selected original PNG outputs are 1672 × 941 and copied unchanged into this directory. Existing next/image responsive WebP delivery is retained. No real pencil sketches were generated. No red was added to the Nonidem environment; the existing client artwork within the phone screens retains its source colours. All seven were included in that version's manifest and download archive; the later correction above replaces glass.png and retires motion.png from the current edition. ## Real - The three-rectangle SVG mark, its construction and the editable HTML layout system. - Eight working document templates. Bracketed fields are deliberately open. These are not sent client correspondence. - site-current.png, studio-mobile.png and original-mobile.png: refreshed on 31 October 2026 from the local production build with current Gallery Glass, the case narrative and current copy. These images do not claim this edition is deployed. - The native typographic identity poster in the case is actual editable HTML/SVG work, not a physical print concept. ## Concept - hero.png: a white wall with two light-grey paintings and one black painting. - book.png: a printed brand book. - poster.png: a street poster. - tote.png: a cotton bag. - book-spread.png: an open book showing the idea and system. - banner.png: a street-scale fabric banner. - contact-card.png: contact-card print concept; exact native artwork is included. - review-glass.png: a proposed filming setup with an anonymous hand, not a portrait of Theo or a frame from a finished film. The eight physical scenes are AI-generated concept visualisations, not photographs of produced objects, merchandise or Nonidem premises. They do not show client projects or measured outcomes. Image prompts are embedded in the image metadata; exact generation records are kept with the project sources. ## This edition The mark uses three filled 3:4 rectangles with 1u gaps: first two light grey on either background, the third contrasting. The founder explicitly rejected outlines on 28 October. After finding #888581 too dark, the founder requested lighter grey everywhere on 29 October. The resulting Idem is #B8B6B2. Photographic lighting changes its apparent pigment; no colour overlays are applied. The editable masters govern exact geometry; photographic concepts illustrate applications. Format studies contain original abstract artwork, not an invented client project. Start with system/index.html in the download. Only files listed by this edition’s manifest and the current system exports belong to its archive. Historic materials are excluded. ## Original image files The page uses the original PNG files without JPEG conversion, automatic resizing or raster optimisation. Captions sit outside each image. The original eight physical-application photographs retain their original paintings and printing, without HTML/SVG/CSS graphics laid over them. The newer standalone material specimens are explicitly composited with native interface labels/actions to explain the interface plane; they are Concept visualisations, not evidence of manufactured items. ## Case narrative update - 31 October 2026 The mark construction, gallery-wall colour selector, guide-dot toggle and live Cube demonstration are native code/SVG/CSS work. The gallery wall has 18 equal 3:4 frames; one is filled with a plain colour, not a generic graphic or enlarged side artwork. Eight same-size controls select illustrative contexts from the Product tab's Studio industries: Food & drink, Beauty & care, Fashion, Homeware, Fitness, Apps, Media and Services. These are colour studies, with no invented client projects, assigned collection numbers or new target-market claims. Paper, Ink and Idem explain the house's roles; work colour is not prescribed by category psychology. The founder explicitly approved one raster-material exception after rejecting the native scene reconstruction. glass-composition.png is an image_gen edit of the existing approved03-glass.png: headings, explanatory typography and callout lines/dots removed, with the same painting, protective glass, action plate, camera and light. The founder clarified on1 November2026 that the original View the work lettering and arrow must remain in the image. Headings/explanation are HTML; the button has only an empty transparent#use anchor with aria-label and keyboard focus. This is a Concept material scene, not a live glass renderer. Other UI controls, guide dots and motion specimens remain native code. Earlier code-only protective-pane guidance is superseded for this one scene only. The painting-only glass-layer-work.png remains an undeformed source concept, not used in the current scene. The abandoned frontal painting is preserved outside public in output/imagegen/2026-10-31-gallery-approved-composition. lightboard-study.png remains a proposed setup, not installed equipment, Theo footage or handwriting. Its dots help align writing/diagrams, not LEDs or a standard-equipment claim. Seven generated section compositions under output/imagegen/2026-10-31-case-story remain visual references. The standalone generation record is output/imagegen/2026-10-31-case-fidelity/generation.json. The existing review-glass.png remains an anonymous-hand filming concept in the source archive. Original eight concept PNGs were not modified. Current website captures and editable templates are actual working evidence; physical application visualisations are labelled Concept. Detailed identity meanings, document specimens and format study are available through native disclosure rather than presented as a dense typographic wall. Latest decision: use the approved composition directly with all text supplied natively; no perspective-warp reconstruction remains.