Your product.
A brand of its own.

Identity, packaging and a one-page website.
4 weeks, from idea to handover.

Start a project$3,500 · 4 weeks
SIDE three-flavour carrier concept: three table flasks in a paperboard pack that opens into a serving tray
SIDE · Dinner’s plus-one.Concept

Explore the example.

Choose a guest
SIDE sauce packaging concept: Tomato & Chilli, offset neck and a moulded side grip
Tomato & Chilli · Pulls up a chair.
See the label layoutSIDE Tomato & Chilli label artwork: Dinner’s plus-one
SIDE Tomato & Chilli website concept
Website concept · Tomato & Chilli
Product details

Tomato & Chilli table sauce.

150 mL · Glass bottle

SIDE sauce packaging concept: Lemon & Herb, offset neck and a moulded side grip
Lemon & Herb · Sets an extra place.
See the label layoutSIDE Lemon & Herb label artwork: Dinner’s plus-one
SIDE Lemon & Herb website concept
Website concept · Lemon & Herb
Product details

Lemon & Herb table sauce.

150 mL · Glass bottle

SIDE sauce packaging concept: Smoky Pepper, offset neck and a moulded side grip
Smoky Pepper · Brings something to share.
See the label layoutSIDE Smoky Pepper label artwork: Dinner’s plus-one
SIDE Smoky Pepper website concept
Website concept · Smoky Pepper
Product details

Smoky Pepper table sauce.

150 mL · Glass bottle

The idea
SIDE is dinner’s plus-one: a guest you make room for and pass around.
The family
Three guests, three dinner gestures. The same bold type, two inks and printed texture.
The object
A side grip makes the bottle easy to pass. The carrier gives all three a place at the table.

The Brand You Imagined covers one product. Bottle and carrier design are concept studies.

Start your brand

What you get.

SIDE identity concept: the tomato guest, wordmark and printed label.
Identity
SIDE packaging concept for one tomato and chilli table sauce.
One product
SIDE one-page website concept using the same tomato guest and colours.
One-page website

SIDE · Concept. Bottle design study.

The four weeks
  1. Week 1

    Agree the direction

    We review your brief and agree one idea before designing.

  2. Week 2

    Build the identity

    A logo, type and colour that follow that idea, with simple rules for using them together.

  3. Week 3

    Bring it to the product

    Packaging for one product and a one-page website on our template, using your copy.

  4. Week 4

    Get ready to launch

    Your website goes live on your domain. You get print-ready artwork, editable files and a short guide.

The Brand You Imagined.

$3,500

Four weeks. Half to start.
Half before week three.

Scope and working terms
Included
Logo, visual rules, packaging for one product and a one-page website on our template. All source files included.
Your part
Product information, website copy and required label text. Printing, domain and hosting are paid separately.
The team
A named lead runs the project. Theo sets the creative direction.
Revisions
Two rounds at each stage. Seven calendar days after handover to fix our errors.
Outside The Brand You Imagined
Strategy, copywriting, product design, marketing and buyer research.

Work.

All work ↗

Tell us what you’re making.

Opening the project form… You can also email your brief.