An original among the same.

A good product can look like every other product. Make the thing that distinguishes it visible.

Fact

In a gallery, the wall stays neutral. The work carries the difference.

For the person

See what makes a brand worth choosing.

From the idea

An original among the same: a row, one contrast and a number.

Design decision

Three equal filled rectangles form the mark. Two are light grey; the third contrasts with the background. A number identifies the work. A short label names it.

Check

Does the same idea remain visible in print, packaging, screens and space?