Layout rules

A system for the next layout.

Nonidem / Composition guide

Structure
Four equal columns and common edges. Use generous margins. On a narrow screen, reflow the content into one column.
Message
One main thought in Archivo 500. Short enough to read as a single shape. Signature at the foot.
Subject
Give the work the largest area. Put its number, name and one short line beside it or below it.
Document
Title first, then a reading column. Section labels are separate from body text. Never shrink a full document into a poster.
Type
Archivo for headings, labels and reading. IBM Plex Mono only for N° numbers. Use a clear change of scale between heading and body.
Colour
Ink #191A1B, Paper #FFFFFF, Idem #B8B6B2. Colour belongs to the work. Both grey rectangles stay #B8B6B2 on either background.
Mark
Three filled 3u × 4u rectangles with 1u gaps. The third is Ink on Paper and Paper on Ink. No outlines, including print.
Fixed
The supplied mark, wordmark, colour meanings, alignment and hierarchy.
Flexible
Format, text length, number of pages, image crop and Ink / Paper reversal.